Privacy policy


With the development of new communication tools, it is necessary to pay particular attention to the protection of privacy. That is why we are committed to respecting the confidentiality of the personal information we collect.

Collection of personal information

When you visit the Site, we collect certain information about your device, your interaction with the Site and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information. See the list below for more information about the Personal Information we collect and why.

Device Information

  • Examples of Personal Information collected include: web browser version, IP address, time zone, cookie information, what sites or products you visit, search terms, and how you interact with the site.
  • Purpose of collection: to accurately load the site for you and to perform site usage analysis to optimize our site.
  • Source of Collection: collected automatically when you access our site using cookies, log files, web beacons, tags or pixels.
  • Disclosure for marketing purposes: shared with our WooCommerce processor.

Order Information

  • Examples of personal information collected: name, billing address, shipping address, payment information (including credit card numbers, email address and phone number).
  • Purpose of collection: to provide you with products or services to fulfill our contract, to process your payment information, to arrange shipping and provide you with invoices and/or order confirmations, to communicate with you, to screen our orders for potential risk or fraud, and where in accordance with preferences you have shared with us, to provide you with information or advertisements regarding our products or services.
  • Source of Collection: collected from you.
  • Disclosure for marketing purposes: shared with our WooCommerce processor.

Customer Support Information

  • Examples of personal information collected: customer’s country, customer’s State/Province, customer city
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.

How is the information disclosed?

We share the personal information we collect within the website with our parent company, Guiltfree Bliss Bakery, its subsidiaries Guiltfree Bliss Bakery and the website and its affiliates. When your personal information is transferred within Guiltfree Bliss Bakery, it is used and protected in accordance with this Privacy Policy.

Service Providers

When they require personal information to perform their services, we may disclose such information to companies and affiliates :

  • Who provide support services (such as printing, shipping, emailing, or mobile marketing activities)
  • Who assist in the marketing of our products and services;
  • Who assist us in carrying out one or more of the purposes described in this Privacy Policy.

These companies are not permitted to use the personal information we provide to them or that they collect on our behalf for any other purpose. In addition, they are required to provide adequate protection for personal information and to comply with applicable privacy laws.

Legal requirements

We may disclose the personal information you provide to us if we believe that disclosure is necessary to comply with the law, to respond to a search warrant or other legally valid enquiry or order, to enforce applicable terms and conditions and other agreements, or to protect the rights, property, health or safety of our company, customers, team members or others.

Business Transfers

Your personal information may be disclosed or transferred to an affiliate or other third party in the event of a proposed or actual acquisition, sale, merger, assignment, reorganization or other transaction involving some or all of the business or assets of Guiltfree Bliss Bakery. The disclosure or transfer would be made so that you would continue to receive the same or similar products and services from the affiliate or third party. Guiltfree Bliss Bakery may retain a copy of the personal information involved if it still needs the information for reasonable business purposes.


We will only collect, use and disclose your personal information with your consent, except as permitted or required by law. The method of obtaining your consent will be appropriate to the type of personal information involved and the purposes for which it is collected, used or disclosed. Depending on the circumstances, your consent may be express (i.e., you expressly agree, either verbally, in writing or electronically) or implied.

Updating personal information

If you want your personal information to remain accurate and complete, you may request to view it or have it updated or corrected by editing it directly on our website in your personalized account. We may ask you questions about your personal information to verify your identity. Subject to certain exceptions prescribed by law, we will provide you with the personal information requested, or describe the types of personal information we generally collect.


We understand your concerns about the security of online transactions. That’s why our site is equipped with the most advanced Secure Socket Layer (SSL) technology available, to ensure the confidentiality of any information you submit through this site. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only those employees who need the information to perform a specific job (for example, billing or customer service) have access to personally identifiable information. The computers/servers on which we store personally identifiable information are kept in a secure environment.

Email Security

Phishing” is a type of fraud designed to steal your personal information. If you receive an email that appears to be from our website and asks you to provide personal information, do not respond. We will never ask you to provide your password, username, payment card details or other sensitive personal information via email.

Scope of the Privacy Policy

This Privacy Policy applies to all personal customer information collected in the course of Guiltfree Bliss Bakery’s sales operations in Canada, including information collected on our website (Guiltfree Bliss Bakery).

Our website may contain links to other sites that have their own privacy policies; please check those sites if you visit. If you visit our website through a link or banner ad on another site, that site may collect information about the people who click on the banner or link.

Check the privacy policies of those sites to see what information is collected and how it is used.

Changes to the Privacy Policy

We may change or add to this Privacy Policy from time to time. We therefore recommend that you review it periodically. We may revise the policy to reflect changes in the way we collect, use, disclose and protect your personal information, or changes in our legal or regulatory obligations. The privacy policy posted on Guiltfree Bliss Bakery is the version currently in effect. To help you keep track of changes, we include the date of the most recent updates.