FROM PLEASURE TO HOBBBY
Originally from Tahiti, French Polynesia, Hinatea Lai arrived in Montreal in 2014 in order to pursue her studies. With a bachelor’s degree in psychology and sociology, and a master’s degree in public health, she has always viewed health as a top priority. Today, it is in this field of practice that she thrives fully in her daily life, and with those close to her. It all started in January 2019, when Hinatea decided to lose weight ; it is, let’s be honest, a resolution that almost none of us –or almost none- has escaped. It was therefore necessary to readjust her diet rather than reducing it, by making a more judicious choice of foods. But how do you indulge yourself while eating healthy foods ? How do you satisfy your cravings for sugar and fat ? And above all, how do you respect your daily calorie intake without depriving yourself of a good donut or muffin ? To achieve your goals and keep on eating while having fun, playing with foods and flavors in order to make a meal healthier has been an exciting and rewarding alternative. After months of research, personal studies on the subject, training, brainstorming with loved ones, countless trials and practice in the kitchen, Guiltfree Bliss was born ; And YES, it is now possible to eat pastries without feeling guilty afterwards. And YES, pastries are made flour free, added sugar free, butter and oil free.
Hinatea’s mission is to promote healthy eating and support people in their physical transformation process, by offering pastries high in protein and nutritional values. From now on, no need to deprive ourselves of what we like to eat the most !
OUR VALUES
A healthy and high in protein version
We promote healthy eating by offering products that are healthier, without flour, added sugar, butter and oil.
We offer products high in protein.
We are working hard to demistify diets that induce food deprivation.
Eco-friendly
We limit the impact of the company on the environment as much as possible by making a judicious choice of types of ingredients and selective sorting of the packaging of the ingredients used.
Respect and integrity
To our customers: we want to meet the expectations of our customers and provide them with a service beyond excellence.
To our employees: we prioritize the development of employees by respecting their needs and promoting their commitment within the company.
MEDIAS
La Dépêche wrote about us!
Manger des gourmandises sans culpabiliser, c’est le principe même d’une pâtisserie ouverte à Montréal par la jeune Tahitienne, Hinatea Lai. Originaire de Moorea, la jeune patronne, arrivée à Montréal en 2014, a poursuivi une licence en psychologie et sociologie avant de valider une maîtrise en…
MTL Blog wrote about us!
In our city, there’s always some type of new food to try, which is why we’re here to introduce you to a very special Montreal bakery: Guiltfree Bliss. If you’ve always dreamed of a snack that will satisfy your sweet tooth while giving you a boost of protein, look no further. Yep, the treats here are…
Go Solo wrote about us!
Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Hinatea Lai, Founder of Guiltfree Bliss, located in Montréal, QC, Canada. What’s your business, and who are your customers? My business offers healthy and high in protein…